Search Engine Optimization – What is Search Engine Optimization?

Search engine optimization is an industry in itself that relates to how well your site registers in search engines for certain terms that your audience may be searching for.

Search engine optimization has a number of factors including:

• Size of your site
• How many times your keywords are used on each page
• How many sites link to you
• Title descriptions of your site
• Keyword/meta tag descriptions in your code

Registering well with search engines is a difficult and ongoing process that takes time and is certainly not achieved overnight.

Code 9 Design performs basic search engine optimization services on all of the sites that it develops free of charge including writing keyword metatags and submitting to the major search engines. For an additional charge Code 9 Design will do advanced search engine optimization for your business that will help you customize the keywords and content for each individual page of your site, get link partners for your site, and get listed in directories. All of which will help your ranking in search engines and help drive more traffic to your site.

Pay Per Click – What is Pay Per Click Advertising?

Pay per click advertising is the process by which you pay a search engine such as Google or Yahoo to list your site at the top of the results for certain keywords and phrases. You then pay Google or Yahoo a certain amount (anywhere from .05 - .50 cents) for every time someone clicks on your link. Pay Per Click Advertising can be expensive but can also drive a lot of traffic to your site.

Code 9 Design can help assist you with a Pay Per Click Advertising campaign if you may be interested in pursuing one.